Increase Sales by Marketing to Your Growing eMail List!
Our system is simple to use and very effective at delivering your targeted emails. Sometimes all the bells and whistles are more than you need or want. We give you all the tools you need to grow your sales through your already interested customers.
Directed emails to customers who are already interested in your products or services is more effective than placing a tv or radio advertisement that you have no control over.
When compared to other marketing types, email marketing is extremely cost-effective. No need for high priced tv, radio or billboard ads. No postage, print or other additional costs. And the Direct Marketing Association estimates that email marketing brings in $38 for every $1 spent.
This makes email marketing one of the most cost-effective marketing methods, ahead of search, display, and social media marketing. It’s also another reason why the importance of email marketing is unmatched.
Another great thing about email marketing is that it is measurable. This means you can track bounce rates, open rates, conversion rates, unsubscribe rates, etc. This helps you tailor your email campaigns to get the best results.
Frequently Asked Questions
We've compiled a list of answers to common questions.
Email marketing is one element of a marketing strategy. It involves the use of emails to keep customers informed about company news, limited time offers, product updates, and more. When done effectively, email is a powerful communication tool that can build relationships with potential customers and increase your sales efforts.
There are multiple ways in which you can build an email list. Below are a few of the main tactics and tools you can use to grow a high-quality list.
Opt-in forms: An opt-in form, web form, or signup form is an HTML form installed on a website to enable visitors to sign up. This is the key mechanism that you’ll use to capture leads.
The most popular types of web forms include:
Embedded/Inline web forms
Popups and lightboxes
Exit intent forms
Landing pages: Landing pages also can have various goals. One specific type, however, is built solely for capturing emails, and those are squeeze pages. Squeeze pages are designed to collect visitors’ email addresses. They contain just enough information to convince them to fill out the form and keep them focused on that one single goal.
Lead magnets: Are an incentive you give in return for your visitor’s email address. Most commonly, lead magnets come in a form of an ebook, a checklist, or a free tool – but they come in all shapes and forms.
Paid ads: On Facebook, these are called Lead Ads. In Google, they’re called Google Lead Form Extensions. And on LinkedIn, you’ll find them as Lead Gen Forms. Every platform has its name, but the principle is the same – they offer a simple way to collect emails from users by prepopulating the lead capture form with the email address the user’s signed with.
This is an age old question, well at last as old as email marketing on the internet. There really is not truly right answer for every business. However, there are guides that help you determine the best time for your business. One article that might help you with this decision can be found here.
Key email marketing metrics every marketer should track are:
Open rate: This metric describes how many times subscribers opened your emails.
Click-through rate: Email click-through rate (CTR) tells you how many times the links in your emails were clicked. It’s calculated by dividing recorded clicks by the number of emails successfully delivered.
Bounce rate: Bounce is when emails don’t reach the recipient or are returned to the sender.
Unsubscribe rate: The unsubscribe rate describes how many people clicked the unsubscribe link (usually found in the footer) and opted out of future sends.
Spam complaint rate: Also known as an “abuse complaint” or “spam complaint,” this is when someone reports an email as spam – either by clicking the “mark as spam” feature in their inbox or contacting you directly.
Email marketing can serve as a cornerstone of any company’s digital marketing strategy. The cost of email marketing is extremely more cost-effective than almost any other marketing method known. What is even better is that you will be able to track your results and know when your customers open the email, bounce from it, unsubscribe and more. Information is valuable and key to success.