Your email is an extension of your company brand and helps to build trust with your clients. Often many small business owners make the mistake of using free email services such as Gmail, Yahoo and others. Unfortunately, most legitimate emails from these services are considered spam even when they are not, or they are simply ignored because your customer might look at them with a suspicious eye. How people view your brand is important to the growth of your company.
A professional email address pushes your branding strategy deeper into the consciousness of your target market. It will make it easier to remember your domain name and to find your website. Your professional email address creates a strong, accomplished impression on your customers.
Why Email Should be Separate from Your Website and Application Server
There are several reasons not to use your web server to host your company emails:
Your Hosting Control Panel Email Uses Server Resources.
Most Control Panel based emails lack the features you need.
You do not want to have your websites main IP blacklisted by mistake.
Server downtime will cause email downtime.
Lack of security against malware and spam.
With this in mind it is important that you choose a solution that helps meet your growing business needs. One that allows you to always keep in contact with your customers even if your website is down.
Successful business owners already understand the importance of a self-hosted email and support system.